Mario Lubetkin
APRIL 2007 (IPS) - Al Jazeera's plan to win a section of the western market by launching an English-language channel last November set off a global battle for giant audiences by other international TV networks, writes Mario Lubetkin, director-general of the IPS news agency.
In this analysis, Lubetkin writes that although the spokespeople of BBC of London and France 24 do not attribute their entrance into the universe of television to competition with Al Jazeera's English channel, what is certain is that both have announced or begun this month a pilot phase of satellite channels in Arabic.
But without credibility, the new companies have no future, which was the case with the Arabic-language channel Al Hurra, promoted by the U.S. government. And respect for the local and regional culture is more important than the last technological advance or the deep pockets of investors.
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