Friday, May 04, 2007

etisalat's mobile TV service receives huge response


Abu Dhabi: The mobile TV subscriber base of etisalat has crossed the 100,000 mark in just two months, a company official said.

The company recently launched several value-added services including mobile TV, as one of etisalat's star services.

Essa Al Haddad, etisalat's chief communication officer told Gulf News that the customers have responded very well to this service and the service has met their expectations.

"Achievement of 100,000 subscribers to this service within the first two months reflects a high demand."

He added that etisalat offers 11 Arabic and English channels to mobile TV service users including Abu Dhabi Sports, Dubai Sports, Abu Dhabi TV, Al Arabiya TV, BBC World, CNBC Arabiya, Emirates, MBC, Al Jazeera, Al Jazeera International and Sama Dubai.

"The Sharjah channel and two cricket channels have been recently added to the list which brings the total number of active channels to 14," he said.

Al Haddad said the channels selected consist of sports, news and entertainment channels.

Channels are selected according to studies combined with the customer's needs and interests, he added.

Mission

"Our mission is to extend people's reach and by launching mobile TV service, customers have the freedom to access information and watch their preferred programmes on the move.

etisalat offers subscription to the mobile TV service through SMS by typing "r mtv" and sending it to 1010. The monthly fee for this service is Dh 39.

Customers can access the mobile TV service through the Weyak link sent to their mobile using Ewap.

Service available on 3G enabled handsets

The Mobile TV service is one of the most advanced services available for both GSM postpaid and prepaid customers. It allows mobile users with 3G enabled handsets to watch popular news, sport and entertainment channels live on their phones.

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